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Rockstar Games officially confirmed on December 1, 2023 that Trailer 1 for the next Grand Theft Auto would premiere on December 5 at 9:00 AM ET.
The announcement followed Sam Houser's November message confirming that the first trailer for the next Grand Theft Auto would arrive in early December.
Rockstar's December 1 update was short and direct, revealing the exact date and time of the highly anticipated trailer.
The accompanying artwork immediately attracted attention across the Grand Theft Auto community.
It featured a tropical sunset, palm trees and birds against a pink and orange sky, strongly reinforcing expectations that the next game would return to a Vice City-inspired setting.
At the time of this announcement, Rockstar still had not officially revealed the game's protagonists, story, map or full title.
Those details would begin to emerge only when Trailer 1 was released.
The December 5 premiere became one of the most anticipated videogame reveals in recent history.
After more than a decade since the original release of Grand Theft Auto V, players were finally only days away from seeing Rockstar's next major open-world project.
The announcement also marked the final stage of Rockstar's pre-reveal campaign.
Development of the next Grand Theft Auto had first been officially confirmed in February 2022.
In November 2023, Sam Houser announced that the first trailer would arrive in early December.
Then, on December 1, Rockstar provided the exact premiere date and time.
Trailer 1 would officially introduce Grand Theft Auto VI, the state of Leonida, Vice City and protagonist Lucia to the world.
December 1, 2023 therefore represents the final milestone before the public reveal of GTA VI.